11 ABOUT ME
CYAN WANG
1987
王葱,以平面设计师入行,是一名在市场营销领域摸爬滚打15年的创意老兵。目前在Nike市场部工作,职位为Senior Professional, Brand Creative Design。5年的Nike甲方生涯培养了她清晰的策略思维。在此之前的10年,她把全部的创意和热情都投入在广告行业,从设计师到创意总监,熟练掌握创意工作的全流程。
她的经验包括但不限于制定品牌策略,创意发想及提案,平面/视频的拍摄和后期,店铺设计,线下活动策划等。在职业生涯中曾经多次带领团队赢得比稿,为新品牌找到合适的调性和语言,通过整合营销协助品牌转型,借助Social和Digital传播帮助到品牌和生意。
现在她和她的小狗小墨生活在上海,希望以Freelance的身份,随时加入到有趣/有挑战的项目中。Cyan is a 15-year advertising veteran who began her journey as a graphic designer. She now works in Nike in the role of Senior Professional, Brand Creative Design for 5 years. Before nike, she puts her passion and creativity in advertising industry for 10 years.
Her experience has armed her with a very broad skill set: from brand strategy and creative ideation to TVC/KV shooting and post-production, as well as store design and offline event planning and execution.
Throughout her career, she has led teams to win pitches, identifying the right tone and voice for new brands, facilitating brand transformations through integrated marketing ideas, leveraging social and digital platforms to drive brand and business success.
Cyan now based in Shanghai with her dog Seymour, ready to discuss freelance opportunities with great enthusiasm, for exciting projects.
工作经历:
2021 – 现在 耐克中国
2020 – 2021 上海胜加 (CD)
2018 – 2020 北京新意互动 (CD)
2017 – 2018 北京戎马 (ACD)
2016 – 2017 北京灵狮 (SAD)
2015 – 2016 Droga 5 (SAD)
2012 – 2015 北京灵狮 (AD)
2011 上海 W+K (WK NEXT成员)
2010 – 2011 深圳山河水 (Designer)
Working experience:
2021 – Now NIKE Shanghai
2020 – 2021 SG Shanghai (CD)
2018 – 2020 CIG Beijing (CD)
2017 – 2018 Jung von Matt Beijing (ACD)
2016 – 2017 Lintas Beijing (SAD)
2015 – 2016 Droga 5 (SAD)
2012 – 2015 Lintas Beijing (AD)
2011 W+K Shanghai(WK NEXT)
2010 – 2011 Sense team Shenzhen (Desginer)
CLIENT:
NIKE
LULULEMON
AUDI
LEXUS
SMART
OREO
淘宝
天猫
抖音
蚂蚁金服
CONTACT:
15901084103
616100857@qq.com